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Euro RSCG New York Subscribes to TiVo's Second-by-Second Audience Measurement Services

- Ad Agency to Utilize TiVo's Comprehensive Research Tools to Further Expand Creative Integrated Marketing Capabilities -

Company Release - 1/17/2008 10:30 AM ET

ALVISO, Calif., Jan. 17 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, today announced that Euro RSCG New York, the North American flagship office of global integrated marketing communications agency Euro RSCG Worldwide and a recognized leader in bringing transformative communications and business strategies to its clients, has subscribed to TiVo's comprehensive second-by-second content ratings research products.

Using TiVo's Stop||Watch(TM) service, Euro RSCG New York will have access to the industry's only second-by-second measurement of program and specific commercial ratings for both live and time-shifted viewing in DVR households. In addition, as a subscriber to the Stop||Watch(TM) service, the agency will be able to utilize the Power||Watch(TM) Consumer Panel, which will complement audience research with demographic information such as age, gender and income, drawn from an opt-in panel of 20,000 TiVo subscribers who have voluntarily provided this data.

Richard Notarianni, Executive Creative Director of Media, Euro RSCG New York, said, "DVR penetration is only going to increase in the years ahead. It is our job to not only develop the most creative and impactful advertising campaigns for our clients, but to understand the way the messages are viewed and received by the target audience. TiVo's data offers perhaps the best real world insight into the effectiveness of our campaigns. DVR viewers have total control of their viewing experience. Understanding what commercials, and which parts of commercials, they choose to watch, as well as under what circumstances, gives us a competitive edge in creating and deploying campaigns that really resonate for our clients."

"We welcome Euro RSCG New York, an important member of the agency's global network, to the steadily growing community of influential advertisers, advertising agencies and television networks that have embraced TiVo's powerful audience research services," said Todd Juenger, Vice President & General Manager, Audience Research & Measurement at TiVo. "Because the DVR is becoming a 'must have' in U.S. households, it has become even more critical for all of those involved in the industry to not only understand the challenges they face in this new DVR era, but to be willing to embrace solutions such as ours designed to help them think strategically, problem solve and gauge the impact DVRs are having on their programs and commercials."

The TiVo Stop||Watch(TM) data is derived from a daily, anonymous, stratified random sample of 20,000 TiVo units -- from which the second-by-second "clickstream" of behavior and viewership is collected and assessed. The TiVo Power||Watch(TM) service, which will be available to all Stop||Watch subscribers, is based on a customer opt-in viewership panel from 20,000 households who have voluntarily provided demographic data (which is reported on an aggregate, anonymous basis). The TiVo Stop||Watch(TM) service is a syndicated research service, sold primarily on a subscription basis. Clients access the TiVo Stop||Watch(TM) service via an interactive, online suite of reports. The TiVo Stop||Watch(TM) service has been commercially available since February 2007, and has data going back to September 2006. The TiVo Stop||Watch(TM) reports break down key data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 24-28 hours, 48-72 hours, 3-7 day, and 7-14 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index.

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.

TiVo, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo, Stop||Watch, Power||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

About Euro RSCG Worldwide

Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age's and Campaign's 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America and Asia-Pacific. Euro RSCG provides advertising, marketing services, corporate communications and interactive solutions to global, regional and local clients. The agency's client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Diageo, EFFEN Vodka, Heineken USA, Hyatt, IBM, Jaguar, Kraft Foods, L'Oreal, LVMH Louis Vuitton, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, Schering-Plough and Valspar. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).


Contact: Michael Boccio, +1-212-446-1867,, for TiVo Inc.; or Theresa Tepper, +1-212-475-6303,, for Euro RSCG New York