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Macrovision's TV Guide and Sunflower Broadband Collaborate on Set-Top Box Clickstream Measurement

Company Release - 5/18/2008 8:00 AM ET


Macrovision Solutions Corporation (NASDAQ:MVSND) and leading independent cable operator Sunflower Broadband today announced the planned deployment of a set-top box clickstream measurement solution for its TV Guide Interactive(R) i-Guide(TM), one of the cable industry's most widely-deployed interactive programming guides (IPG). The collaboration marks the first planned clickstream deployment for Macrovision(R) and Sunflower Broadband(TM) to collect valuable IPG usage data that can be used to make consumers' television experience more enjoyable.

The IPG usage patterns of an anonymous sample of Sunflower Broadband customers will be collected to help Macrovision gain insight into how consumers use i-Guide and interact with their DVR and on demand services and in-guide advertising. The data obtained from the clickstream measurement will also allow Sunflower Broadband to better understand how its customers use the IPG to access new services. This will help the company develop more effective consumer marketing tactics as well as home in on the development of on demand menus that are easy for customers to navigate. Data collection will be accomplished using Navic Networks' HyperGate Transport software. It will comply with consumer privacy laws and will be collected and reported anonymously.

"The interactive program guide plays a vital role in consumers' enjoyment of their television entertainment," said Steve Shannon, executive vice president, Product Management, at Macrovision. "The insights both Macrovision and Sunflower Broadband gain from this relationship will help us understand how consumers currently use their IPGs, how they engage with interactive guide advertising and how the guide experience can be enhanced."

In addition to measuring consumers' use of the IPG, Macrovision and Sunflower Broadband plan to test locally targeted IPG advertisements. Using clickstream data, Macrovision and its advertising clients will evaluate the performance of IPG ad campaigns.

"Sunflower Broadband is continuously innovating new ways to improve our customers' experience, while enhancing our offering to advertisers," said Patrick Knorr, COO/General Manager, Sunflower Broadband. "i-Guide's set-top box measurement solution will provide us with a new tool to understand our consumers' needs, how they navigate, use services such as on demand, and their engagement with interactive advertisements. Having this information will be critical to be able to better serve and meet our customers' needs."

About Macrovision Solutions Corporation

Macrovision Solutions enables the digital home entertainment experience by allowing businesses to protect, enhance and distribute digital goods to consumers across multiple channels. The Macrovision Solutions technologies are deployed by companies in the entertainment, consumer electronics, cable and satellite, and online distribution markets to solve industry-specific challenges and bring greater value to their customers. The result of deploying Macrovision's solutions is a simple end user experience to discover, acquire, manage and enjoy digital content. Today, the company provides connected middleware, metadata on music, games, movies and television programming, media recognition, interactive programming guides as well as operating entertainment portals and and copyright protection. Macrovision Solutions holds over 3500 issued or pending patents and patent applications worldwide. Macrovision Solutions is headquartered in Santa Clara, California, with approximately 13 offices across the United States and around the world. More information about Macrovision Solutions can be found at

About Sunflower Broadband

Sunflower Broadband is an independent cable operator based in Lawrence, Kansas. An advanced broadband network has become a conduit through which they provide their customers with highly advanced video services including a robust HD channel lineup, on demand, and HD On Demand. They can also provide everything from simple Internet and communication services for residential customers to complex networking and telecommunication projects for community businesses. Sunflower continually brings cutting-edge, superior technology to its customers while providing unparalleled hometown care. Sunflower Broadband has been recognized as Independent Cable Operator of the Year, a Top 50 Broadband Innovator, and one of the Top 7 Cable Operators to Watch in 2007. Sunflower Broadband is a division of The World Company, a media company also located in Lawrence, KS.

Trademark statement

(C)Macrovision 2008. Macrovision is a registered trademark of Macrovision Solutions Corporation. All other brands and product names and trademarks are the registered property of their respective companies.

Forward Looking Statements

All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's Annual Report on Form 10-K/A for the year ended December 31, 2007 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

Source: Macrovision Solutions Corporation

Contact: Text 100 Brian Gendron, 415-593-8434 or Sunflower Broadband Andrea Pritchard, 785-832-6364