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TiVo Reports Results for the First Quarter Fiscal Year 2009 Ended April 30, 2008

- TiVo posts record quarter for Net Income and Adjusted EBITDA

- Adjusted EBITDA for the first quarter was $11.1 million, exceeding guidance and compared to $6.7 million in the year-ago quarter

- Net Income for the first quarter was $3.6 million compared to $835 thousand in the year-ago quarter and EPS for the first quarter was $0.04 compared to $0.01 in the year-ago quarter

- Favorable ruling in EchoStar patent infringement case upheld; EchoStar's petition for rehearing en banc denied

- Disney directly signs with TiVo making all the major movie studios' content available to TiVo users

- TiVo teams with Chicago Tribune to reinvent newspaper model on TV coverage

Company Release - 5/28/2008 4:10 PM ET

ALVISO, Calif., May 28 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today reported financial results for the first quarter ended April 30, 2008.

"This quarter was about improving our financial profile by managing our subscription acquisition costs, making progress on our key growth initiatives such as our mass distribution strategy, and protecting our intellectual property," said Tom Rogers, President and CEO of TiVo. "We are especially pleased with our record Net Income and Adjusted EBITDA results for the quarter. Our well executed performance this quarter positions us to post our first profitable year on an Adjusted EBITDA basis in fiscal 2009."

For the first quarter, service and technology revenues were $54.9 million, compared with $58.1 million for the same period last year. Adjusted EBITDA was $11.1 million, compared to $6.7 million in the year-ago period and guidance of $5 million to $7 million. The better than anticipated Adjusted EBITDA was driven by lower than expected operating expenses, primarily due to less marketing and research and development spending. TiVo reported net income of $3.6 million and net income per share of $0.04, compared to net income of $835 thousand, or $0.01 per share, for the first quarter of last year.

Mr. Rogers continued, "In terms of our litigation with EchoStar and defending our intellectual property, the Appeals Court unanimously upheld the District Court's ruling that EchoStar had infringed on our patent and more recently denied EchoStar's petition for a rehearing en banc. We are pleased the Court upheld the ruling for full award of damages and an order for the injunction to be reinstated. We have informed the District Court that, based on what we've been provided by EchoStar to date, we believe that EchoStar's modified software does not avoid infringement. Further, we are gratified that the District Court is moving forward with respect to the remaining issues and has scheduled a status conference later this week. We look forward to final resolution in the near-future and to realizing the full value of our intellectual property."

Mr. Rogers continued, "On the mass distribution front, as you know our service on Comcast has been available in Comcast's New England region since early this year, and we're preparing to make it available in a new New England state, beyond Massachusetts and New Hampshire, very soon. Comcast and TiVo are pleased with the roll-out so far and we expect Comcast will expand their marketing efforts this summer as the rollout continues in the New England region.

"Additionally, the TiVo service on Cox, which is currently in trials, is on track for a launch in Cox's New England market later this year."

Rogers continued, "On the international front, TiVo continues to gain traction and is now available in Canada, Mexico, and Taiwan. Importantly, both Seven and TiVo expect to be launching in Australia prior to the Olympics with the first boxes arriving in late July. There is strong interest in other geographies for TiVo and we expect a number of international broadcasters, cable companies, satellite companies, and/or telecom companies looking to customize a DVR solution for their market will turn to TiVo, the only brand name available to them.

"In addition, we are making progress on our previously announced deal with the National Cable and Television Association to ensure TiVo consumers continue to seamlessly receive programming on systems utilizing switched digital video technology. We have worked very closely with Time Warner, Cox, Comcast, CableLabs, and the NCTA on this process and recently Cisco and Motorola displayed switched digital tuning adapters at the NCTA Cable Show. These adapters, which are currently undergoing verification testing with CableLabs are near completion and will soon be available in the small number of areas, where limited numbers of lightly watched program channels are provided now on a switched digital basis."

Mr. Rogers continued, "On the TiVo-Owned side of the business, we are committed to focusing on efficient marketing spend and continue to assess the speed with which consumers recognize the value and importance of broadband distribution of digital video. Our success in this area is underscored by the considerable decline of our quarterly subscription acquisition costs to $116, which is a $132 improvement over the same period last year and our lowest quarterly SAC figure since calendar year 2005. This was key in terms of driving our improved Adjusted EBITDA results."

TiVo-Owned subscription gross additions for the first quarter were approximately 48,000, compared to 57,000 gross additions for the year-ago period. This is the lowest year over year quarterly decline since the third quarter of fiscal 2007. Overall, TiVo-Owned subscriptions ended the quarter at 1.7 million. As expected, TiVo reported a net decline in MSOs/Broadcaster subscriptions during the period as DIRECTV is no longer deploying new TiVo boxes and other mass distribution deals are still in early phases of deployment. Cumulative total subscriptions as of April 30, 2008 were 3.8 million. Additionally, the monthly churn rate was 1.3%, down from 1.5% in the prior quarter.

Rogers continued, "On the broadband front, what continues to set us apart is our approach to become a comprehensive video solution - one box, one remote, one user interface and all content from all sources. We continue to add more content choice to our offering and recently announced content deals with Disney and YouTube. These content deals, which are all expected to be become available in the next few months, build on the 30,000 movies and television shows from Amazon and the four million songs from Rhapsody, connecting TiVo users with entertainment possibilities in a way no other company can.

"Our new partnership with the Chicago Tribune will allow TiVo subscribers to download the recommendations of the newspaper's TV critic directly to their televisions so these recommendations are waiting there when the TV set is turned on. This can be a great way to make a newspaper's TV section that has long existed far more valuable to the viewer by guaranteeing the newspaper's TV choices are automatically recorded and delivered to the television set. This is another example of how we are weaving our way into the fabric of the media industry, deeply engaging with many media players including cable operators and international broadcasters, and now newspapers.

"We are also working with leading retailers and consumer electronic manufacturers to bundle TiVo with HD television sales. Several of the bundling programs we ran during the quarter were promising, increasing sales for both TiVo and the consumer electronic manufacturer, while allowing us to acquire subs at lower costs. For example, we ran a bundle in conjunction with Amazon.com and Mitsubishi that increased not only TiVo sales but Mitsubishi's as well. We plan to expand these bundling efforts and are hopeful that our early successes will translate on a broader scale.

"Additionally, TiVo.com re-launched successfully. The new and improved website is designed to more efficiently market TiVo and get people to see why TiVo is better, different, easier, and cheaper."

Mr. Rogers concluded, "We began fiscal 2009 on the right foot. Our Adjusted EBITDA results are an indication of the progress we are seeing in terms of an improving financial profile. The EchoStar litigation is playing out in our favor and the enforcement of the injunction strengthens our intellectual property status in the industry. Our domestic and international mass distribution strategy is beginning to show results and will be a key catalyst to driving the wide adoption of TiVo. When you add to these pieces our unique broadband functionality and the continued progress of our advertising and ARM businesses, we are confident in the future of TiVo and believe that we can continue to move the business forward this year and beyond."

Management Provides Financial Guidance

For the second quarter of fiscal 2009, TiVo anticipates service and technology revenues in the range of $53 million to $55 million, a net loss in the range of ($2.0) million to ($4.0) million, and Adjusted EBITDA in the range of $3.0 million to $5.0 million.

This financial guidance is based on information available to management as of May 28, 2008. TiVo expressly disclaims any duty to update this guidance.

Management's guidance includes Adjusted EBITDA, a non-GAAP financial measure as defined in Regulation G. TiVo has provided a reconciliation of EBITDA and Adjusted EBITDA to net income (loss) in the attached schedules solely for the purpose of complying with Regulation G and not as an indication that EBITDA or Adjusted EBITDA is a substitute measure for net income (loss).

Conference Call and Webcast

TiVo will host a conference call and Webcast to discuss the first quarter financial and operating results and guidance outlook at 2:00 pm PT (5:00 pm ET), today, May 28, 2008. To listen to the discussion, please visit http://www.tivo.com/ir and click on the link provided for the Webcast or dial (888) 240-9345 (no password required). The Webcast will be archived and available through June 4, 2008 at http://www.tivo.com/ir or by calling (719) 457-0820 and entering the conference ID number 8458870.

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and TiVo.com, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music, and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R)service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.

TiVo, "TiVo, TV your way." Season Pass, WishList, TiVoToGo, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc.'s subsidiaries worldwide. (C) 2008 TiVo Inc. All rights reserved

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's future business and growth strategies including TiVo's mass distribution strategy and bundling efforts, profitability and financial guidance, distribution of the TiVo service domestically with Comcast and Cox and internationally in Australia, Mexico, Canada, Taiwan and other regions, growth and innovation in TiVo's advertising and audience research measurement business, the timing and availability of broadband content, TiVo's software development for the cable industry including with respect to switch digital technology, the results of TiVo's litigation with EchoStar, how TiVo intends to exploit its intellectual property, TiVo's future marketing spend and related activities, and financial performance. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2008 and Current Reports on Form 8-K. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.



                                  TIVO INC.
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
              (In thousands, except per share and share amounts)
                                 (unaudited)

                                                  Three Months Ended April 30,
                                                      2008               2007

    Revenues
      Service revenues                              $48,443           $54,155
      Technology revenues                             6,407             3,932
      Hardware revenues                               5,945             2,293
    Net revenues                                     60,795            60,380
    Cost of revenues
      Cost of service revenues (1)                   11,194            10,155
      Cost of technology revenues (1)                 3,920             3,507
      Cost of hardware revenues                      10,344            10,648
     Total cost of revenues                          25,458            24,310
          Gross margin                               35,337            36,070
      Research and development (1)                   14,748            14,245
      Sales and marketing (1)                         5,936             5,303
      Sales and marketing, subscription
       acquisition costs                              1,159             5,790
      General and administrative (1)                 10,336            11,222
          Total operating expenses                   32,179            36,560
          Income (loss) from operations               3,158              (490)
      Interest income                                   579             1,416
      Interest expense and other                        (87)              (83)
          Income before income taxes                  3,650               843
          Provision for income taxes                    (13)               (8)
      Net income                                     $3,637              $835
      Net income per common share - basic             $0.04             $0.01
      Net income per common share - diluted           $0.04             $0.01
      Weighted average common shares used to
       calculate basic net income per share      99,386,826        96,829,128
      Weighted average common shares used to
       calculate diluted net income per share   102,709,583        98,046,685

      (1) Includes stock-based compensation expense as follows:

          Cost of service revenues                     $191              $157
          Cost of technology revenues                   606               463
          Research and development                    1,982             1,628
          Sales and marketing                           540               476
          General and administrative                  2,158             1,916



                                  TIVO INC.
                    CONDENSED CONSOLIDATED BALANCE SHEETS
                     (In thousands, except share amounts)
                                 (unaudited)

                                             April 30, 2008   January 31, 2008
                         ASSETS

    CURRENT ASSETS
    Cash and cash equivalents                      $92,800           $78,812
    Short-term investments                           1,798            20,294
    Accounts receivable, net of allowance for
     doubtful accounts of $1,219 and $1,194         10,427            20,019
    Inventories                                     13,889            17,748
    Prepaid expenses and other, current              3,446             3,792
      Total current assets                         122,360           140,665

    LONG-TERM ASSETS
    Property and equipment, net                     11,330            11,349
    Purchased technology, capitalized
     software, and intangible assets, net           12,718            13,522
    Prepaid expenses and other, long-term            1,793             1,513
    Long-term investments                            4,296               -
      Total long-term assets                        30,137            26,384
          Total assets                            $152,497          $167,049

         LIABILITIES AND STOCKHOLDERS' EQUITY

    LIABILITIES
      CURRENT LIABILITIES
      Accounts payable                              $8,066           $23,615
      Accrued liabilities (1)                       23,256            28,834
      Deferred revenue, current                     58,163            59,341
        Total current liabilities                   89,485           111,790

      LONG-TERM LIABILITIES
      Deferred revenue, long-term                   33,950            38,128
      Deferred rent and other                          227               309
        Total long-term liabilities                 34,177            38,437
          Total liabilities                        123,662           150,227

      COMMITMENTS AND CONTINGENCIES

    STOCKHOLDERS' EQUITY
      Preferred stock, par value $0.001:
        Authorized shares are 10,000,000;
        Issued and outstanding shares - none           -                 -
      Common stock, par value $0.001:
        Authorized shares are 275,000,000;
        Issued shares are 102,034,090 and
         100,098,426, respectively, and
         outstanding shares are 101,854,510
         and 99,970,947, respectively                  102               100
      Additional paid-in capital                   802,186           792,654
      Accumulated deficit (1)                     (771,449)         (775,086)
      Less: Treasury stock, at cost -
       179,580 and 127,479, respectively            (1,300)             (846)
        Unrealized gain/loss of
         marketable securities                        (704)              -
          Total stockholders' equity                28,835            16,822
          Total liabilities and
           stockholders' equity                   $152,497          $167,049


    (1) The consolidated balance sheet as of January 31, 2008 has been revised
        to reflect the increase of $1,784,000 in accrued liabilities with a
        corresponding increase in accumulated deficit to correct immaterial
        errors related to an under accrual of non-income based taxes for
        fiscal year 2007 and fiscal year 2006.



                                  TIVO INC.
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                (In thousands)
                                 (unaudited)
                                                 Three Months Ended April 30,
                                                     2008              2007

    CASH FLOWS FROM OPERATING ACTIVITIES
       Net income                                   $3,637              $835
       Adjustments to reconcile net income to net
        cash used in operating activities:
          Depreciation and amortization of property
           and equipment and intangibles             2,572             2,620
          Stock-based compensation expense           5,477             4,640
          Inventory write-down                       1,349               -
          Allowance for doubtful accounts               25               -
       Changes in assets and liabilities:
          Accounts receivable                        9,567             2,483
          Inventories                                2,510                19
          Prepaid expenses and other                    66               621
          Accounts payable                         (15,649)          (22,009)
          Accrued liabilities                       (5,578)           (6,745)
          Deferred revenue                          (5,356)           (8,530)
          Deferred rent and other long-term
           liabilities                                 (82)             (147)
            Net cash used in operating
             activities                            $(1,462)         $(26,213)
    CASH FLOWS FROM INVESTING ACTIVITIES
       Purchases of short-term and long-
        term investments                                (4)           (3,037)
       Sales of short-term investments              13,500               -
       Acquisition of property and equipment        (1,649)           (1,160)
       Acquisition of capitalized software
        and intangibles                                -                (375)
            Net cash provided by (used in)
             investing activities                  $11,847           $(4,572)
    CASH FLOWS FROM FINANCING ACTIVITIES
       Proceeds from issuance of common
        stock related to exercise of
        common stock options                         4,057               852
       Treasury Stock - repurchase of
        stock for tax withholding                     (454)              (85)
            Net cash provided by financing
             activities                             $3,603              $767
    NET INCREASE (DECREASE) IN CASH AND
     CASH EQUIVALENTS                              $13,988          $(30,018)

    CASH AND CASH EQUIVALENTS:
       Balance at beginning of period               78,812            89,079
       Balance at end of period                    $92,800           $59,061



                                  TIVO INC.
                                  OTHER DATA

                                                       Guidance Reconciliation
                            Three Months Ended April 30,  Three Months Ending
                                    2008         2007        July 31, 2008
                                     (In thousands)          (In millions)

    Net income (loss)             $3,637         $835       $(2.0) - $(4.0)
    Add back:
      Depreciation & amortization  2,572        2,620         $2.0 - $3.0
      Interest income & expense     (564)      (1,400)          $(1.0)
      Provision for income tax        13            8         $0.0 - $1.0
        EBITDA                     5,658        2,063           $(1.0)
      Stock-based compensation     5,477        4,640         $4.0 - $6.0
        Adjusted  EBITDA         $11,135       $6,703         $3.0 - $5.0

EBITDA and Adjusted EBITDA Results. TiVo's "EBITDA" means income before interest income and expense, provision for income taxes and depreciation and amortization. TiVo's "Adjusted EBITDA" is EBITDA less expense for stock-based compensation. EBITDA and Adjusted EBITDA are not measures of financial performance under generally accepted accounting principles, which we refer to as GAAP. A table reconciling TiVo's EBITDA and Adjusted EBITDA to GAAP net income is included with the condensed consolidated financial statements attached to this release. We have presented EBITDA and Adjusted EBITDA solely as supplemental disclosure because we believe they allow for a more complete analysis of our results of operations and we believe that EBITDA and Adjusted EBITDA are useful to investors because EBITDA and Adjusted EBITDA are commonly used to analyze companies on the basis of operating performance. In addition, because of the variety of equity awards used by companies, the varying methodologies for determining stock-based compensation expense, and the subjective assumptions involved in those determinations, we believe excluding stock-based compensation enhances the ability of management and investors evaluate our operating performance over multiple periods. Management does not use EBITDA or AEBITDA as a measure of liquidity because, among other things, they do not exclude the impact of deferred revenues associated with the amortization of product lifetime subscriptions. We do not use stock-based compensation expense in our internal measures. A limitation associated with these non-GAAP measures is that they do not include any stock-based compensation expense related to hiring, retaining, and incentivizing the Company's workforce. EBITDA and Adjusted EBITDA are not intended to represent, and should not be considered more meaningful than, or as an alternative to, measures of operating performance as determined in accordance with GAAP EBITDA and Adjusted EBITDA Results. TiVo's "EBITDA" means income before interest income and expense, provision for income taxes and depreciation and amortization. TiVo's "Adjusted EBITDA" is EBITDA less expense for stock-based compensation. EBITDA and Adjusted EBITDA are not measures of financial performance under generally accepted accounting principles, which we refer to as GAAP.



                                  TIVO INC.
                                  OTHER DATA

        Subscriptions
                                                  Three Months Ended April 30,
          (Subscriptions in thousands)               2008              2007

        TiVo-Owned Subscription Gross Additions         48                57

        Subscription Net Additions/(Losses):
        TiVo-Owned                                     (17)                1
        MSOs/Broadcasters                             (128)             (103)
            Total Subscription Net Additions/(Losses) (145)             (102)
        Cumulative Subscriptions:
        TiVo-Owned                                   1,728             1,727
        MSOs/Broadcasters                            2,073             2,615
            Total Cumulative Subscriptions           3,801             4,342
        % of TiVo-Owned Cumulative Subscriptions
         paying recurring fees                         61%               59%

        Included in the 3,801,000 subscriptions are approximately 163,000
        lifetime subscriptions that have reached the end of the period TiVo
        uses to recognize lifetime subscription revenue.  These lifetime
        subscriptions no longer generate subscription revenue.

Subscriptions. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our relative position in the marketplace and to forecast future potential service revenues. The TiVo-Owned lines refer to subscriptions sold directly or indirectly by TiVo to consumers who have TiVo-enabled DVRs and for which TiVo incurs acquisition costs. The MSOs/Broadcasters lines refer to subscriptions sold to consumers by MSOs/Broadcasters such as DIRECTV, Cablevision Mexico, and Comcast and for which TiVo expects to incur little or no acquisition costs. Additionally, we provide a breakdown of the percent of TiVo-Owned subscriptions for which consumers pay recurring fees, including on a monthly and a prepaid one, two, or three year basis, as opposed to a one-time prepaid product lifetime fee.

We define a "subscription" as a contract referencing a TiVo-enabled DVR for which (i) a consumer has committed to pay for the TiVo service and (ii) service is not canceled. We count product lifetime subscriptions, under which consumers may purchase a subscription that is valid for the lifetime of a particular DVR, until both of the following conditions are met: (i) the period we use to recognize product lifetime subscription revenues ends; and (ii) the related DVR has not made contact to the TiVo service within the prior six- month period. Product lifetime subscriptions past this period which have not called into the TiVo service for six months are not counted in this total. During the quarter ended April 30, 2006, we discontinued general sale of the product lifetime service option. During the quarter ended January 31, 2008, we began offering product lifetime service subscriptions only to existing customers and during the quarter ended April 30, 2008 we began offering product lifetime subscriptions to new customers. Effective November 1, 2007, we have extended the period we use to recognize product lifetime subscription revenues from 48 months to 54 months for product lifetime subscriptions acquired on or before October 31, 2007. Additionally, we also increased the amortization period to 60 months for new product lifetime subscriptions acquired on or after November 1, 2007. We are not aware of any uniform standards for defining subscriptions and caution that our presentation may not be consistent with that of other companies. Additionally, the subscription fees that some of our MSO/Broadcasters pay us may be based upon a specific contractual definition of a subscriber or subscription which may not be consistent with how we define a subscription for our reporting purposes.



                                  TIVO INC.
                      OTHER DATA - KEY BUSINESS METRICS

                                                  Three Months Ended April 30,
    TiVo-Owned Churn Rate                             2008              2007
                                                     (In thousands, except
                                                      Churn Rate per month)
    Average TiVo-Owned subscriptions                 1,737             1,729
    TiVo-Owned subscription cancellations              (65)              (56)
    TiVo-Owned Churn Rate per month                  -1.3%             -1.1%

TiVo-Owned Churn Rate per Month. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our ability to retain existing TiVo-Owned subscriptions (including both monthly and product lifetime subscriptions) by providing services that are competitive in the market. Management believes factors such as service enhancements, service commitments, higher customer satisfaction, and improved customer support may improve this metric. Conversely, management believes factors such as increased competition, lack of competitive service features such as high definition television recording capabilities for our low cost product offerings, and increased price sensitivity may cause our TiVo-Owned Churn Rate per month to increase.

We define the TiVo-Owned Churn Rate per month as the total TiVo-Owned subscription cancellations in the period divided by the Average TiVo-Owned subscriptions for the period (including both monthly and product lifetime subscriptions), which then is divided by the number of months in the period. We calculate Average TiVo-Owned subscriptions for the period by adding the average TiVo-Owned subscriptions for each month and dividing by the number of months in the period. We calculate the average TiVo-Owned subscriptions for each month by adding the beginning and ending subscriptions for the month and dividing by two. We are not aware of any uniform standards for calculating churn and caution that our presentation may not be consistent with that of other companies.



                                       Three Months Ended  Twelve Months Ended
                                             April 30,          April 30,
                                          2008      2007      2008      2007
    Subscription Acquisition Costs            (In thousands, except SAC)


    Sales and marketing, subscription
     acquisition costs                    $1,159   $5,790   $26,419   $23,774
    Hardware revenues                    $(5,945) $(2,293) $(45,450) $(42,162)
    Cost of hardware revenues            $10,344  $10,648   $91,614  $107,714
        Total Acquisition Costs            5,558   14,145    72,583    89,326
        TiVo-Owned Subscription Gross
         Additions                            48       57       267       395
        Subscription Acquisition Costs
         (SAC)                              $116     $248      $272      $226

Subscription Acquisition Cost or SAC. Management reviews this metric, and believes it may be useful to investors, in order to evaluate trends in the efficiency of our marketing programs and subscription acquisition strategies. We define SAC as our total acquisition costs for a given period divided by TiVo-Owned subscription gross additions for the same period. We define total acquisition costs as sales and marketing, subscription acquisition costs less net hardware revenues (defined as gross hardware revenues less rebates, revenue share and market development funds paid to retailers) plus cost of hardware revenues. The sales and marketing, subscription acquisition costs line item includes advertising expenses and promotion-related expenses directly related to subscription acquisition activities, but does not include expenses related to advertising sales. We do not include third parties subscription gross additions, such as MSOs/Broadcasters' gross additions with TiVo subscriptions, in our calculation of SAC because we incur limited or no acquisition costs for these new subscriptions. We are not aware of any uniform standards for calculating total acquisition costs or SAC and caution that our presentation may not be consistent with that of other companies.



                                                  Three Months Ended April 30,
    TiVo-Owned Average Revenue per                   2008              2007
     Subscription                                  (In thousands, except ARPU)

    Total Service revenues                         $48,443           $54,155
    Less:  MSOs/Broadcasters-related
     service revenues                               (5,699)           (7,160)
    TiVo-Owned-related service revenues             42,744            46,995
    Average TiVo-Owned revenues per month           14,248            15,665
    Average TiVo-Owned per month subscriptions       1,737             1,729
    TiVo-Owned ARPU per month                        $8.20             $9.06



                                                  Three Months Ended April 30,
    MSOs/Broadcasters Average Revenue per            2008              2007
     Subscription                                  (In thousands, except ARPU)

    Total Service revenues                         $48,443           $54,155
    Less:  TiVo-Owned-related service revenues     (42,744)          (46,995)
    MSOs/Broadcasters-related service revenues       5,699             7,160
    Average MSOs/Broadcasters revenues per month     1,900             2,387
    Average MSOs/Broadcasters per month
     subscriptions                                   2,136             2,668
    MSOs/Broadcasters ARPU per month                 $0.89             $0.89

Average Revenue Per Subscription or ARPU. Management reviews this metric, and believes it may be useful to investors, in order to evaluate the potential of our subscription base to generate revenues from a variety of sources, including subscription fees, advertising, and audience research measurement. ARPU does not include rebates, revenue share and other payments to channel that reduce our GAAP revenues. As a result, you should not use ARPU as a substitute for measures of financial performance calculated in accordance with GAAP. Management believes it is useful to consider this metric excluding the costs associated with rebates, revenue share and other payments to channel because of the discretionary and varying nature of these expenses and because management believes these expenses, which are included in hardware revenues, net, are more appropriately monitored as part of SAC. We are not aware of any uniform standards for calculating ARPU and caution that our presentation may not be consistent with that of other companies.

We calculate ARPU per month for TiVo-Owned subscriptions by subtracting MSOs/Broadcaster-related service revenues (which includes MSOs/Broadcasters' subscription service revenues and MSOs/Broadcasters'-related advertising revenues) from our total reported net service revenues and dividing the result by the number of months in the period. We then divide by Average TiVo-Owned subscriptions for the period, calculated as described above for churn rate. The above table shows this calculation. The decrease in ARPU per month for TiVo-Owned subscriptions during the first quarter ended April 30, 2008 as compared to the prior year period was the result of the recent change in amortization period for product lifetime subscriptions.

We calculate ARPU per month for MSOs/Broadcasters' subscriptions by first subtracting TiVo-Owned-related service revenues (which includes TiVo-Owned subscription service revenues and TiVo-Owned related advertising revenues) from our total reported service revenues. Then we divide average revenues per month for MSOs/Broadcasters'-related service revenues by the average MSOs/Broadcasters' subscriptions for the period. The above table shows this calculation.

Beginning in February 2006, pursuant to the most recent amendment of our agreement with DIRECTV, TiVo began deferring a portion of the DIRECTV subscription fees equal to the fair value of the undelivered development services. Additionally, beginning in February 2007, DIRECTV began paying us a monthly fee for all DIRECTV households with DIRECTV receivers with TiVo service similar to the lower amount paid by DIRECTV for households with DIRECTV receivers with TiVo service deployed since March 15, 2002, subject to a monthly minimum payment by DIRECTV.

SOURCE TiVo Inc.

Contact: Investor Relations, Derrick Nueman of TiVo Inc., +1-408-519-9677, ir@tivo.com; or Media Relations, Whit Clay of Sloane & Company, +1-212-446-1864, wclay@sloanepr.com, for TiVo Inc.