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TiVo and Morgans Hotel Group Team Up to Redefine In-Room Entertainment

Deal Brings TiVo to the Hotel Room Enabling Guests to Watch TV on Their Terms

Company Release - 11/12/2008 8:30 AM ET

NEW YORK and ALVISO, Calif., Nov. 12 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and Morgans Hotel Group Co. (Nasdaq: MHGC), the groundbreaking innovator that introduced the world to iconic brands such as Delano in South Beach, Royalton and Hudson in New York City, and Sanderson in London, today announced that they are bringing the luxuries of in-home entertainment to the hotel by offering the TiVo service in all rooms throughout Morgans' newest property, the highly anticipated Mondrian in South Beach.

Joe Miller, Senior Vice President, Consumer Sales and Distribution for TiVo Inc. said, "When traveling, schedules can be unpredictable and television choices in hotels are typically limited, making it far more difficult to watch your favorite programs ... until now. For the first time in any hotel, guests of the new Mondrian in South Beach can enjoy the TiVo service right in their rooms, so they know that after enjoying dinner in Miami their favorite show will be waiting for them when they get back to their rooms."

Mondrian guests will be able to use the Emmy(R) award-winning TiVo user interface to record, pause, and rewind live TV, as well as set-up recordings of their favorite shows, and even use WishList(R) searches to find programs with their favorite actors or directors. The benefit of the TiVo experience doesn't end there, as guests will have the option of recording two shows at the same time, while watching a third previously recorded show.

"We don't want our guests to have a compromised TV experience when they stay with us. Quite the opposite," said Scott Williams Executive Vice President & Chief Marketing Officer of Morgans Hotel Group. "Our guests expect innovation from every encounter in our hotels. They love all things digital and TiVo is the coolest, most ground-breaking digital invention of the century and the perfect complement to our guest's TV experience. We're giving our guests cool tools to manage their lifestyle and maximize their experience; no more sacrifices when they travel."

Miller added, "We are thrilled to be working with Morgans on this first of its kind initiative. Morgans has a reputation for providing only the best services and amenities to its guests and TiVo complements this commitment by offering the best, most personalized way to watch television."

The TiVo service will be available to all residents and guests of Mondrian in South Beach when it officially opens on December 1st.

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO - News) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.

TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch, Power||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2008 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

About Morgans Hotel Group

Morgans Hotel Group Co. (NASDAQ: MHGC) operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in Miami, Mondrian in Los Angeles and Scottsdale, Clift in San Francisco, and Sanderson and St Martins Lane in London. MHG and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. MHG has other property transactions in various stages of completion, including projects in Miami Beach, Florida; Chicago, Illinois; SoHo, New York; Las Vegas, Nevada; Palm Springs, California; Boston, Massachusetts; and Dubai, UAE. For more information please visit http://www.morganshotelgroup.com.

SOURCE TiVo Inc.

Contact: Krista Wierzbicki of TiVo Inc., +1-408-519-9438, kwierzbicki@tivo.com; or Destiny Spang of Zakarin PR, +1-305-372-2502, destiny@zakarinpr.com, for Morgans Hotel Group, or Jennifer Foley of Morgans Hotel Group, +1-212-277-4166 jennifer.foley@morganshotelgroup.com