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TiVo Adds Domino's Pizza(R) to Its Menu

Domino's is Pioneering a Whole New Way of Ordering ... Via TV

Company Release - 11/17/2008 8:30 AM ET

ALVISO, Calif. and ANN ARBOR, Mich., Nov. 17 /PRNewswire-FirstCall/ -- TV has never tasted this good. That's because TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and Domino's Pizza, Inc. (NYSE: DPZ), the recognized world leader in pizza delivery, have teamed up to give broadband connected TiVo subscribers the ability to order pizza for delivery or pick-up, and track delivery timing, right from their TV sets using the TiVo(R) service. It's a service that cooks up the perfect pizza purchasing recipe.

"Our commitment to customer satisfaction is what has helped us become the leader in the global pizza delivery market," said Rob Weisberg, vice president of precision and print marketing at Domino's Pizza, Inc. "We are confident that teaming with TiVo on this novel, easy, and convenient way to order pizza right from the TV will be very well received by our customers. This is the first step in the future of customer interactions with the brands they seek to engage with and buy from. This is the first time in history that the 'on- demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set. You'll see a television ad for Domino's and you'll click 'I want it' through your remote. In about 30 minutes, your pizza will show up at your door."

Karen Bressner, Senior Vice President of Advertising Sales, TiVo Inc. said, "Joining forces with Domino's Pizza creates an effective marketing and commerce tool for Domino's while enhancing and further distinguishing TiVo as the ultimate way to watch TV with a closed-loop advertising experience. This exciting new partnership offers yet another advertising solution as commercial avoidance continues to increase. With just a few clicks of the remote, TiVo users can pause their program, order a pizza, and then sit back, relax, and return to their favorite show without missing a single second. Now, TiVo delivers the absolute best television viewing experience ... and a pizza."

TiVo subscribers can seamlessly access their Domino's Pizza order from various advertising entry points on the TiVo user interface including Gold Star Sponsorship, Program Placement, Interactive Tags in live TV spots, and through Music, Photos, Products, & More by clicking on "Order Your Dominos Pizza Now." TiVo is serving up a piping hot new service that's truly made to order and gives a whole new meaning to the term "TV dinner."

TiVo subscribers can set-up a user name and password on Dominos.com so that each time they use their TiVo remote to place an order, they can log-in with a simple account number. Alternatively, TiVo subscribers can enter their delivery address, build their pizza order right from the television set by selecting type of crust, toppings, and sauces, and get the pizza delivered by their local Domino's Pizza.

Bressner added: "Our commitment to revolutionizing interactive advertising and commerce on the television is a direct result of the innovative solutions and features we provide. TiVo's growing list of interactive features also includes the ability to find and purchase products on Amazon.com related to a customer's favorite TV show or the convenience of being able to search for a movie that's playing nearby and purchase tickets through Fandango -- all by using the TiVo remote."

Starting today, this new service is free of charge to all broadband connected TiVo subscribers and supports both delivery and pick-up orders. Viewers pay in cash when the pizza is delivered.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.

TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch, Power||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2008 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

About Domino's Pizza(R)

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through its primarily locally-owned and operated franchised system, Domino's operates a network of 8,726 franchised and Company-owned stores in the United States and 60 international markets. The Domino's Pizza(R) brand, named a Megabrand by Advertising Age magazine, had global retail sales of over $5.4 billion in 2007, comprised of $3.2 billion domestically and $2.2 billion internationally. During the third quarter of 2008, the Domino's Pizza(R) brand had global retail sales of $1.3 billion, comprised of approximately $683 million domestically and approximately $583 million internationally. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry. Customers can place orders online in English and Spanish by visiting http://www.dominos.com or from a Web-enabled cell phone by visiting mobile.dominos.com. More information on the Company, in English and Spanish, can be found on the Web at http://www.dominos.com. Domino's Pizza. You Got 30 Minutes(TM).

SOURCE TiVo Inc.

Contact: Mike Boccio, +1-212-446-1867, mboccio@sloanepr.com, for TiVo Inc.; or Chantele Telegadas, +1-734-930-3451, Chantele.Telegadas@dominos.com, for Domino's Pizza